Wednesday, September 28, 2016

Toyota taps Blade Runner and Tron visionary to design Prius VR experience

How do you convince a potential car buyer your vehicle is a future-focused choice? One way is to get one of the most iconic creators of cinematic futurescapes to help you build a virtual world that people can drive the car through themselves. Toyota enlisted Syd Mead, the creative...

Read full post here:
http://skpsoft.com/view/car+news/toyota-taps-blade-runner-and-tron-visionary-to-design-prius-vr-experience/

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